Is it really news?

 What is happening?

For example:

Are you launching a new product?

Have you signed a new customer, won an    award or made a new appointment?

Are you fundraising for a local charity or supporting a local school?

 Why is it significant?

For example:

Is it the first product of its kind?

A breakthrough into a new market?

Creating new jobs?

Bringing new benefits to particular people or businesses?

Where and when is it happening?

For example:

At a special event such as an exhibition

At your head office

At a press launch

Who is involved?

 For example:

 Your Chief Executive

A local celebrity

Local schoolchildren

Have you included?

Details of any available photos?

Information about spokespeople?

Your contact details?