News and views
From copywriting to PR campaign work, catch up on all the latest news from Andover-based public relations specialist,
Rhian French Communications.
July 2008: Campaign highlights the costs of countryside living
Rhian has been working with the Commission for Rural Communities to promote its state of the countryside report, the definitive picture of rural England. The report found that whilst people in rural areas generally enjoy healthier lifestyles and a better quality of life, it comes at a cost – higher house prices and lower wages. Rhian
co-ordinated the south eastern media activity for the CRC, writing eight bespoke county press releases and following up journalist enquiries. View the media coverage here.
June 2008: Little Red handbags that you won't want to put down on the dancefloor
These handbags are simply too good for dancing around, in fact you probably won't ever want to put them down! Little Red is a brand new, fresh and funky designer specialising in limited edition accessories that you'll want to take with you - everywhere.
The range includes an eclectic selection of handcrafted handbags and purses that are pretty yet practical. Little Red is also well-known for its kitsch corsages - ideal for weddings, proms or when you just feel like dressing up.
Rhian is delighted to be working with talented textile designer, April Mawhinney to promote
Little Red. Keep your eyes peeled for coverage coming soon to a place near you or, if you can't wait, visit Little Red online and bag yourself a designer style statement today.
April 2008: Delivering sound advice for PR starters at podcast seminar
Contrary to popular opinion not every PR practioner loves the sound of their own voice, so Rhian was somewhat startled to hear her dulcet tones broadcast at a recent podcast seminar!
The seminar, organised by the Wessex branch of the Chartered Institute of Public Relations (CIPR), used interviews recorded at a 'Meet the Professionals' event for Solent University students to show how a podcast is put together. You can hear Rhian's words of wisdom about starting a career in PR by downloading the podcast at www.soundschemes.co.uk (this is a 12MB file).
March 2008: Spinning around on the world wide web
Rhian has just launched her new blog, Spinning Around, to test the benefits of web 2.0 for herself. With social networking sites, email and online forums providing a worldwide platform to both praise and pan brands, getting to grips with this technology is crucial to engage with target audiences and to answer your critics.
February 2008: Wearing its heart on its sleeve - Valentine's postcard searches for perfect partners
Rhian's a romantic at heart so what better inspiration than St Valentine himself for her latest direct mail campaign? Planned to land on desks on 14 February (posties permitting!), it recognises that hearts and flowers are all very well on Valentine's Day but it's winning hearts and minds that really counts for those of us in public relations - and that's a year-round challenge. The answer? Contact Rhian French Communications to find your voice and spread the word - after all you never know when a secret admirer might declare their love to the world - now that's
good PR!
February 2008: Looking to the future with a leave-behind leaflet
EuroGeographics, the umbrella association and official voice for the European National Mapping and Cadastral Agencies, has one vision - one Europe united through geographical information. Rhian provided the copy for a new corporate leaflet to promote the expertise of its members and explain the benefits the association offers to Europe's public services and private business. The challenge was to create engaging text using simple language to reach a high profile, well-educated audience, many of whom would not be native English speakers.
Read EuroGeographic's testimonial here.
January 2008: Brand new brochure to spread the word about Rhian French Communications
Rhian French Communications, based in Andover, Hampshire has published a new brochure containing client testimonials and examples of work as well as setting out the services on offer. To request your copy, click here and don't forget to give your name, business and address!
January 2008: Making a date with Testway Housing
Testway Housing's calendar and customer report is a handy reminder for upcoming events as well as a useful overview of the past year's acheivements. Rhian provided the copy for the 2008 edition, ensuring it reflected Testway's tone of voice and was engaging yet easy to understand.
Please email Rhian or call her on 01264 338 375 or 07892 698 350 for more information.

